Global warming scare tactics don’t work.   This article explains why this project could help educate people more gently about the issues and  our responsibilities.

“Although shocking, catastrophic, and large-scale representations of the impacts of climate change may well act as an initial hook for people’s attention and concern,” the researchers wrote, “they clearly do not motivate a sense of personal engagement with the issue and indeed may act to trigger barriers to engagement such as denial.”

Read the  whole article here.

http://nyti.ms/1qhekjP